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Title:      CULTURAL FEATURES OF E-LEARNING – A EUROASIAN COMPARISON
Author(s):      Fredric William Swierczek , Clemens Bechter
ISBN:      978-972-8924-69-0
Editors:      Kinshuk, Demetrios G Sampson, J. Michael Spector, Pedro Isaías and Dirk Ifenthaler
Year:      2008
Edition:      Single
Keywords:      E-learning, cultural dimensions, online discussions, learning styles, South Asia, East Asia.
Type:      Full Paper
First Page:      215
Last Page:      222
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      Cultural values have a major influence on learning. For learning to be effective it must be adapted to the cultural context. E-learning neither eliminates cultural differences nor is it culture free. The qualitative and quantitative findings of this study show two very distinct patterns. East Asian participants represent a high context emphasis. South Asians and Europeans indicate a demonstrably low context style of learning. The qualitative findings provide evidence that cultural features do have an impact on e-learning behaviors. European participants tend to be individualistic, achievement oriented, and perfect learning by induction. South Asians reveal high power distance and also achievement orientation. East Asians demonstrate high power distance as indicated by a teacher centric focus. They emphasize affiliation and are avoiding high uncertainty learning situations. East Asians tend to perfect theory as the starting point for analysis and are significantly more involved and active in e-learning than their peers in Europe and South Asia. This suggests that the high context learning culture has a positive influence on e-learning involvement.
   

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